• TCS Jewellery

Does all ‘Excellent Cuts’ are Hearts and Arrows Diamonds?



  1. H&A diamonds face-up ‘whiter‘ than average/very good to excellent/ideal cut quality diamonds because the amount of white light reflection is maximized through it’s precise facet arrangement. This means that even a ‘K’ ‘L’ or ‘M’ colored diamond will face-up several color grades higher.

  2. H&A diamonds face-up ‘brighter‘ than average/very good to excellent/ideal cut quality diamonds because the perfect optical symmetry found in the dark arrow contrast helps to create a visual distinction between the white/bright areas and the dark/contrast areas. Our eyes interpret this distinction as brightness.

  3. H&A diamonds face-up ‘larger‘ than average/very good to excellent/ideal cut quality diamonds due to their precise facet pattern arrangement which together with their whiter and brighter appearance visually makes them appear larger as a result.

  4. H&A diamonds offer a perfect balance of fire/brilliance resulting in top of the line sparkle or scintillation. Diamonds are valued for their intense sparkle and therefore investing in an ideal-cut H&A diamond will offer the most beautifully brilliant diamond available.


Some Reasons Why Jewelers Do Not Carry H&A Diamonds:


1. They may lack the expertise to effectively sell these high performance diamonds


2. They may not have reliable suppliers and thus choose to sell what is easier to obtain


3. They may prefer to sell lower priced/quality diamonds that are cut purposely for weight retention and not for beauty/performance


4. They may not understand the H&A cut and therefore choose not to accept them


Hearts and Arrow diamonds are cut to exact facet proportions which normally require a greater amount of the rough diamond to be polished away. It also takes two to three times longer to cut a hearts and arrows precision cut diamond and requires 15% greater waste of the original diamond rough material. It is for these reasons that this diamond cut is sold at a premium and are more expensive than average/inferior cut diamonds.

TCS JEWELLERY (TCS SIGNATURE SDN. BHD)

(1229137-D)


Lot No. AP-001, Ground Floor, The Place @ One City, Jalan USJ 25/1A, 47650 Subang Jaya, Selangor, Malaysia


Telephone: +60 11 6548 1718


Email: marketing@tcsjewellery.com.my

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